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This is a free service offered by
Google that generates detailed
statistics about the visitors to a
website. Originally developed for
their Adwords PPC advertising it has
now been extended and made available
to all sites. Operation requires a
Google account and the addition of a
piece of JavaScript tracking code to
all pages of your site that you wish
to have information about.
Its main highlight is that the
product is aimed at internet
marketers as opposed to webmasters
and technologists from which the
industry of
web analytics originally grew.
GA can
track visitors from all
referrers, including
search engines, display
advertising,
pay-per-click networks,
email marketing and even digital
collateral such as links within
PDF documents.
Google Analytics can be integrated
into any web page and it is an
invaluable tool when being used with
Google
AdWords. It allows you to optimize
online campaigns by tracking landing
page quality and goals. Goals might
include sales, lead generation,
viewing a specific page, or
downloading a particular file. You
have the ability to determine which
pages
are performing, and which are not,
providing the information to
optimize your campaigns. |
