Frequently Asked Questions - FAQ

We've put together a series of the most common questions and comments that come through our inbox and done our best to answer them as thoroughly as we can right here. If you still have a question, please feel free to drop us a line.

What Keywords Should I Use For My Website?

Keywords are a critical factor in increasing your rankings with search engines. We can start by identifying the keywords that your customers use to find you and then infuse those words into your web site content. Combined with your keyword meta-tags, your ranking with the search engines will improve naturally.

The importance of choosing your website keywords carefully is very high. The reason for this is many search engines rely on keywords, at least partially, to help determine the rank of your web page when certain keywords are searched for.

When your potential customers use search engines, keywords are the words and phrases they type into the search box while looking for products and services like yours.

The best keywords are those words and phrases commonly typed in by your potential customers, but hopefully aren't used much on your competitors websites.

A well-optimized Web page may get  you a higher listing in the major search engines like Google, Yahoo!, MSN, and AOL.

I'm A Local Business - Are My Internet Keywords Different?

Small business owners going online need to consider just how local their keywords need to be when creating their content. If I was a business owner who had a brick and mortar location, with items for sale to the public, I would be including all kinds of local terms in as much content as possible, to drive new traffic to the location, and to find clients willing to support local business, even online. Example: barrie plumbing, Orillia plubming services.

The differences between content for a local/online and only online business are subtle, but important. Those business looking for local traffic, need to add local keywords. Those firms that are solely online really don’t.

Putting Your Keyword List Together

We include keyword optimization for all of the web pages we design. You will submit a list of the keywords you believe relevant to your product or services.

With your list, we will then research and build you a keyword list (excel file) of all the related search terms and combinations that may be applicable to your site.

This service is free of charge with your web site design. 

This service costs $35 as a stand alone option.